For those of you who don't live in Pittsburgh (or for you 'burghers who are just unaware), the Sharp Edge is a small chain of restaurants that specialize in good food and great beer. I recently had an awesome experience involving the Sharp Edge and the interwebs.
Last Saturday, I said via Twitter, "Apparently, Dogfish Head is currently the #1 bottled beer at the Sharp Edge. Maybe they'll have the 120 minute IPA when I go on Friday..." This seemingly innocent tweet would soon lead to awesomeness.
The next day, I found a message in my e-mail from Twitter. The Sharp Edge was now following me on Twitter. No biggie - I'm sure that lots of companies monitor Twitter for mentions - who needs focus groups when you can get honest, unsolicited opinions? I, of course, followed them right back. Up-to-the-minute beer updates = Epic Win.
Yet another day passed. I came home from work, opened TweetDeck, and found that I had received a direct message from the Sharp Edge. "Let me know which Sharp Edge you're going to on Friday and I'll make sure they have DFH 120 Minute IPA on hand." I shit you not.
Needless to say, I immediately replied with the location that I was planning to visit (the Beer Emporium). Mere hours later, I had another direct message. "They will have a bottle available for you, tell them Lazarus sent you" (name changed to protect the awesome).
Today was the Friday in question. As planned, I went to the Beer Emporium (we were celebrating a friend's birthday). Before telling the waitress that I had been sent by "Lazarus," I checked out the beer menu. DFH 120 was there ($17 a bottle, and worth every dollar). I didn't even need to invoke the name of "Lazarus."
I enjoyed a DFH 120, a Scotch de Silly, and a delicious Shepherd's Pie. The birthday celebration was a success.
"Lazarus," if you're reading this, you're awesome. If we ever meet in person, I owe you a beer. A good beer.